This is the end..........(CBC RESPONSE)

YEAH RIGHT......that's what i've got to say first and foremost. The media is probably the most transient and illusive form of technology that has ever existed and rather than eliminating any form of media, radio television and print continue to innovate and integrate themselves into one another.

The internet has experienced a massive surge in the last two decades but irrespective so have radio, television, and print.

Radio has had its humble beginnings, first used in military operations for commanders to contact one another during times of war and then after transitioned into the live radio feeds that we have today. Sirius radio exploded a couple of years back, allowing listeners to tune into their favourite radio broadcasts worldwide, connecting to satellites orbiting in outer space. God how technology has changed, and sure it might be a little un-nerving to think when it's all going to "end", but radio will always have a place in society as a means of listening intuitively. Sure video broadcasts such as television give stimulate us visually and audibly, but relative stats show over 1 billion listeners worldwide, and in canada an average of 6 stations are tuned into by listeners every week. The demand is there, and it's definitely a medium that's not going anywhere. Satellite radio is the future, and it's here to stay.

How about television? I keep seeing those annoying ads warning us of the impending doom and the forthcoming switch by television companies from analog to digital television. Boo hoo, so your not going to be able to use your old analog television

But who needs analog anyway? Analog was the past, this is the future of television

I'm talking about 64 inch plasma screens with personal t.v. where you can
tape and record live television watching your favourite progamming over and
over again. Now tell me.....does that sound like a medium that's going anywhere?
GIMME A BREAK

And of course there's print......now i'm no religious fanatic but when you consider that this book is probably older than anybody in your family times 10 (yes even including that whacky grandma of yours), you've got to keep in mind that print has done something right.

It is THE most fundamental form of information transfer, with millions of books printed yearly and print being the most cost efficient and user friendly form of acquiring knowledge. Let's not forget the awesome feeling of getting to that last page of a great book, and the experience is tantamount to any electronic alternative, like this baby...

From the geniuses at Amazon, it is version 2.0 of their e-reader the Kindle. Retailing for just over $300 and with a monthly subscription, this baby plugs into the databases of the New York Post and of course the insurmountable Amazon library. Sure it's becoming more popular, but print is here to stay. The day I see a sermon read aloud by one of these things is the day I truly lose faith in religion. PRINT IS HERE TO STAY

So my conclusion? A fun documentary providing some interesting insight into the development of mass mediums, but ultimately foreshadowing anything but an apocalypse. Radio, television and print are merely resources that will continue to evolve but will always remain in some shape or form.